{"product_id":"the-book-of-ichigo-ichie-the-art-of-making-the-most-of-every-moment-the-japanese-way-international-edition","title":"The Book of Ichigo Ichie: The Art of Making the Most of Every Moment, the Japanese Way (International Edition)","description":"\u003cp\u003eThe authors of bestselling Ikigai: The Japanese Secret to a Long Life now reveal a new concept of age-old origin which will transform the lives of millions of readers. Learn to make every moment a once-in-a-lifetime experience with this definitive guide to the Japanese art of ichigo ichie (pronounced itchy-GO itchy-A), from the bestselling authors of Ikigai.\u003c\/p\u003e\u003cp\u003eEvery moment in our life happens only once, and if we let it slip away, we lose it forever--an idea captured by the Japanese phrase ichigo ichie. Often spoken in Japan when greeting someone or saying goodbye, to convey that the encounter is unique and special, it is a tenet of Zen Buddhism and is attributed to a sixteenth-century master of the Japanese tea ceremony, or 'ceremony of attention', whose intricate rituals compel us to focus on the present moment.\u003c\/p\u003e\u003cp\u003eIchigo-Ichie: The Japanese Art of Living in the Moment is an inspirational work which shows us how to:\u003c\/p\u003e\u003cp\u003e* Free ourselves from the past and the future and to make each moment something unique.\u003c\/p\u003e\u003cp\u003e* Bring into our lives the Zen that Steve Jobs learned from a Japanese master, and which was key to his success.\u003c\/p\u003e\u003cp\u003e* Turn coincidences into a tool for conscious magic.\u003c\/p\u003e\u003cp\u003e* Create unforgettable moments in professional and personal circles.\u003c\/p\u003e\u003cp\u003e* Improve our relationships with a new type of mindfulness.\u003c\/p\u003e\u003cp\u003e* Open the floodgates to the flow of creativity whenever we need it.\u003c\/p\u003e\u003cp\u003eThe Book of Ichig Iichie will help you find your ikigai.\u003c\/p\u003e","brand":"Hachette","offers":[{"title":"Default Title","offer_id":60137592193358,"sku":"9781529401295","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0924\/6775\/7390\/files\/9781529401295.jpg?v=1784119119","url":"https:\/\/intothewest.co.uk\/products\/the-book-of-ichigo-ichie-the-art-of-making-the-most-of-every-moment-the-japanese-way-international-edition","provider":"Into the West Book Shop","version":"1.0","type":"link"}